Press The Choice Optical

The PRESS The Choice in Black Tortoise / Silver is an optical frame handcrafted in Japan from Mazzucchelli bio-acetate.

PRESS eyewear is the namesake brand of Jeff Press, its President and Designer. He began his career at Robert Marc NYC in 1996 and became a licensed optician soon after. He trained under Richard Morgenthal, became Designer of Morgenthal Frederics in 2006 and Chief Creative Officer for Luxury Optical Holdings in 2018. He was granted membership to the CFDA in 2015 and the label launched in Spring 2024.

Part of the Timeless Collection. Vintage-inspired silhouettes, modern detailing and luxurious materials crafted to endure.

This vintage inspired keyhole bridge style is paired with contemporary sculpting to bring this classic silhouette into the modern era.

Specifications
Material: Mazzucchelli bio-acetate
Measurements: A:50 DBL:18 Temple:145
7 barrel working rivet hinges
Platinum
Gold plated metal accents
6mm Mazzucchelli bio-acetate
Custom filigreed wire core

Fit adjustments and cleaning are available at any of our locations. Store the frame in its case when it is not being worn.

Available at Visionary Optics' three NYC locations or online with same-day ZEISS prescription lenses.