NYC's Largest Luxury Eyewear Collection

Press

Press Eyewear handcrafts premium Japanese titanium and Italian bio-acetate frames in small batches, drawing inspiration from automotive design, music culture, and artist legends. Each style is designed in Brooklyn and produced in Japan. Available at all three Visionary Optics locations and online.

7,000+

Frames Across 3 Locations

NYC Locations

35+

Years in Business

Designer eyewear collection at Visionary Optics

Press The Bribe Optical

$625.00

6 colors available

Press Satisfaction Sunglasses

$825.00

6 colors available

Press Hound Dog Optical

$825.00

2 colors available

Press Cry Baby Sunglasses

$825.00

4 colors available

Press Charger Optical

$825.00

4 colors available

Press Dancing Queen Marble Sunglasses

$850.00

1 color available

Press Dancing Queen Sunglasses

$775.00

2 colors available

Press The Lufty Optical

$625.00

2 colors available

Press The Lufty Sunglasses

$625.00

2 colors available

Press The Hall Optical

$625.00

6 colors available

Press Hound Dog Sunglasses

$825.00

2 colors available

Press Funkytown Sunglasses

$775.00

1 color available

Press Funkytown Marble Sunglasses

$850.00

1 color available

Press Funkytown Optical

$775.00

1 color available

Press Funkytown Marble Optical

$850.00

2 colors available

Press Hot Stuff Sunglasses

$775.00

1 color available

Press Hot Stuff Marble Sunglasses

$850.00

2 colors available

Press Hot Stuff Optical

$775.00

1 color available

Press Hustler Sunglasses

$800.00

3 colors available

Press Vice Optical

$725.00

5 colors available

Press The Panther Sunglasses

$625.00

1 color available

Press The Panther Optical

$625.00

3 colors available

Press The Genius Sunglasses

$625.00

2 colors available

Press Octopus Sunglasses

$825.00

2 colors available

Press The Taxman Sunglasses

$625.00

1 color available

Press Transformer Sunglasses

$825.00

1 color available

Press Trane Optical

$975.00

1 color available

Press Stingray Gold Leaf SE Sunglasses

$900.00

1 color available

Press Sunday Morning Optical

$825.00

1 color available

Press Bel Air Gold Leaf Sunglasses

$900.00

1 color available

Press Chet Optical

$975.00

1 color available

Press Harlem Square Sunglasses

$725.00

3 colors available

Press Lady Soul Sunglasses

$725.00

5 colors available

Press Horses Sunglasses

$725.00

5 colors available

Press Dean Sunglasses

$725.00

3 colors available

Press Soup Sunglasses

$725.00

3 colors available

Press Presidente Sunglasses

$725.00

7 colors available

Press Vogue Sunglasses

$725.00

5 colors available

Press The Song MS SE Sunglasses

$795.00

1 color available

Press The Song Optical

$625.00

6 colors available

Press The Song Sunglasses

$625.00

1 color available

Press The Rebel Optical

$575.00

7 colors available

Press The Greatest Black Tortoise / Silver

Press The Greatest Sunglasses

$625.00

3 colors available

Press The Genius Optical

$575.00

4 colors available

Press The Face Optical

$575.00

4 colors available

Press The Choice Optical

$575.00

4 colors available

Press The Charade Black Tortoise / Silver

Press The Charade Sunglasses

$625.00

4 colors available

Press The Chairman Optical

$575.00

2 colors available

Inside Visionary Optics showroom with extensive eyewear collection and ZEISS lens equipment

Why Press at Visionary Optics?

PRESS Eyewear is the namesake brand of Jeff Press, who launched it in spring 2024 after nearly three decades shaping the modern American luxury eyewear industry. Press began his career at Robert Marc NYC in 1996, became Designer of Morgenthal Frederics in 2006 under Richard Morgenthal, and was named Chief Creative Officer of Luxury Optical Holdings in 2018 — building his own brand around Japanese titanium and Mazzucchelli M49 bio-acetate.

Visionary Optics carries PRESS Eyewear at our Upper East Side and Chelsea boutiques, with strong inventory in both pure-titanium models (Stingray, Bel Air, Sunday Morning) and combination titanium-acetate models (The Rebel, The Song, The Bribe). Each frame is handcrafted in Japan in small batches.

Prefer to try before you buy? Visit our Upper East Side or Chelsea boutique for an in-person fitting. Many frames are available for same-day pickup with ZEISS single vision lenses.

Authorized PRESS Retailer

Designer eyewear from CFDA member Jeff Press, longtime creative force at Morgenthal Frederics and Robert Marc NYC — every frame fully authentic and sourced direct.

Three Decades of Pedigree

Jeff Press joined Robert Marc NYC in 1996, became Designer of Morgenthal Frederics in 2006, and Chief Creative Officer of Luxury Optical Holdings in 2018 before launching PRESS in spring 2024.

Titanium & Mazzucchelli M49 Bio-Acetate

Pure Japanese titanium for the core line, paired with plant-based Mazzucchelli M49 bio-acetate on combination models — genuine sustainability, not greenwashing.

Expert PRESS Fitting

Our opticians know the full PRESS catalog and pair each frame with ZEISS precision lenses, same-day for single vision.

What makes PRESS Eyewear special?

PRESS is built around materials first. Jeff Press describes himself as a textile creator for eyewear, and the frames are constructed from Mazzucchelli M49 bio-acetate and pure Japanese titanium, factory fitted with ZEISS bio-nylon lenses, OBE spring hinges, and silicon coated titanium nose pads. Production runs in small batches, and limited edition styles are made in runs of about fifty pieces.

Where is PRESS Eyewear made?

PRESS frames are designed in New York by Jeff Press and handcrafted in Japan in small batches. Acetate models use Mazzucchelli M49 bio-acetate in thicknesses up to 9.5mm, and titanium models are made from pure block titanium with a triple plating technique that gives each surface its own finish.

How much do PRESS glasses cost?

Most PRESS frames range from approximately $625 to $825, with the full selection running from about $575 to $1,025. Bio-acetate models sit in the lower part of the range, while pure titanium models with plated detailing cost more.

Who is Jeff Press?

Jeff Press spent nearly three decades in American luxury eyewear before launching his own brand in spring 2024. He began his career at Robert Marc NYC in 1996, became Designer of Morgenthal Frederics in 2006 under Richard Morgenthal, and was named Chief Creative Officer of Luxury Optical Holdings in 2018. He was admitted to the Council of Fashion Designers of America in 2015 and has collaborated with Rag and Bone, Oscar de la Renta, Monse, and Rosie Assoulin.

What are the different PRESS collections?

PRESS organizes its frames into storylines rather than seasons. Dreamers draws on the metals of the 1990s in pure titanium. Legends reimagines iconic artists in bold bio-acetate with precious plated details. Timeless uses vintage-inspired tones with custom wire cores and tension hinges. Carved is sculpted from block titanium, Punks is inspired by moments in music, and Barracuda is the brand's cat eye. Limited Editions are produced in runs of about fifty pieces.

Can I get PRESS frames with prescription lenses?

Yes. Every PRESS optical frame at Visionary Optics can be fit with ZEISS prescription lenses, and most single vision prescriptions are ready the same day. We also fit progressive and specialty lens prescriptions, and we can fit prescription lenses into PRESS sunglasses.

Where can I buy PRESS Eyewear in NYC?

Visionary Optics is an authorized PRESS Eyewear retailer with three New York City locations: Upper East Side at 1409 3rd Avenue, New York, NY 10075, Chelsea at 173 7th Avenue, New York, NY 10011, and Carroll Gardens at 315 Court Street, Brooklyn, NY 11231. PRESS is stocked at our Upper East Side and Chelsea boutiques, and we can transfer frames to any location on request. We carry over 35 PRESS styles including the Presidente, The Song, The Rebel, The Bribe, The Genius, and The Chairman, and every frame is 100% authentic. We also ship nationwide, with or without prescription lenses, so you can order from anywhere in the United States.

Can't Decide? Visit Us.

Nothing beats trying frames in person. Visit any of our three NYC locations and let our experts help you find your perfect pair.

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Press

Why Press at Visionary Optics?

The Visionary Optics Difference

Authorized PRESS Retailer

Three Decades of Pedigree

Titanium & Mazzucchelli M49 Bio-Acetate

Expert PRESS Fitting

Frequently Asked Questions

Can't Decide? Visit Us.

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