Authorized Lunetterie Générale Retailer
Montreal-designed, Japan-crafted eyewear since 2018 — every frame fully authentic and sourced direct from the maker.
NYC's Largest Luxury Eyewear Collection
Lunetterie Générale
Lunetterie Générale designs eyewear for adventurous creative minds. Each frame is handmade in Japan through over 300 meticulous steps, produced in small batches by master artisans
7,000+
Frames Across 3 Locations
3
NYC Locations
35+
Years in Business
Lunetterie Générale Forever Young Optical
Sale price$685.00
2 colors available
Lunetterie Générale Enfant Terrible Optical
Sale price$560.00
Lunetterie Générale Enigma Optical
Sale price$560.00
1 color available
Lunetterie Générale Eldorado Optical
Sale price$750.00
2 colors available
Lunetterie Générale Doux Déjà Vu Optical
Sale price$750.00
3 colors available
Lunetterie Générale Casablanca Optical
Sale price$560.00
2 colors available
Lunetterie Générale Après-Ski Optical
Sale price$985.00
2 colors available
Lunetterie Générale Apéro au Soleil Optical
Sale price$600.00
Why Lunetterie Générale at Visionary Optics?
Lunetterie Générale is a Montreal-based design house founded in 2018 by Julien Couture, fusing French refinement with American boldness. Drawing on classic cinema, Art Deco, and mid-century aesthetics, each frame is conceived in Montreal and handcrafted in Sabae, Japan by master ateliers.
Visionary Optics carries one of the most complete Lunetterie Générale selections in NYC at our Upper East Side and Chelsea boutiques, spanning the brand's acetate and titanium collections. Every model is named after a cultural reference — film, place, or moment — and produced in limited runs.
Prefer to try before you buy? Visit our Upper East Side or Chelsea boutique for an in-person fitting. Many frames are available for same-day pickup with ZEISS single vision lenses.
The Visionary Optics Difference
French Refinement, American Boldness
Founded by Julien Couture in 2018, drawing on Art Deco, classic cinema, and mid-century design to create eyewear with nostalgic character.
Handcrafted in Sabae, Japan
Each frame is produced in small batches by master ateliers in Japan's premier eyewear region, using premium acetate and titanium.
Expert Lunetterie Générale Fitting
Our opticians know the full Lunetterie Générale catalog and pair each frame with ZEISS precision lenses, same-day for single vision.
Frequently Asked Questions
What makes Lunetterie Générale eyewear special?
Lunetterie Générale is built around cinematic storytelling rather than seasonal trend. Frames are conceived in Montreal and handmade in Sabae, Japan through more than 300 steps, with engineering details that set them apart, including custom riveted barrel hinges and a signature engraved wire core running through the acetate. Production is deliberately small batch.
Where are Lunetterie Générale glasses made?
Every frame is handmade in Sabae, Japan, the region widely regarded as the world center of quality eyewear manufacturing, by master ateliers the brand works with directly. Designs are created in Montreal. Materials include cellulose acetate and beta titanium, with palladium and gold plated hardware on select models.
How much do Lunetterie Générale glasses cost?
Most Lunetterie Générale frames range from approximately $560 to $950, with a small number of models reaching about $1,200. The range is tighter than many independent brands because the construction quality is consistent across the collection rather than tiered by material.
Who is Julien Couture?
Julien Couture is the French-Canadian designer who founded Lunetterie Générale in Montreal in 2018. His approach comes from a lifelong interest in cinema, and he designs with a filmmaker's attention to proportion and mood, fusing French refinement with the boldness of American culture. The brand was recognized at the Canadian Arts and Fashion Awards for emerging talent in accessories.
Why are Lunetterie Générale frames named after films and places?
Each model is named for a cultural reference, usually drawn from classic cinema, a place, or a moment. Styles we carry at Visionary Optics include the Casablanca, Dolce Vita, Mastroianni, Route 66, Golden Hour, Gran Turismo, and Aesthete. The naming reflects the brand's view of eyewear as a form of storytelling rather than a purely functional object.
Can I get Lunetterie Générale frames with prescription lenses?
Yes. Every Lunetterie Générale optical frame at Visionary Optics can be fit with ZEISS prescription lenses, and most single vision prescriptions are ready the same day. We also fit progressive and specialty lens prescriptions, and we can fit prescription lenses into Lunetterie Générale sunglasses.
Where can I buy Lunetterie Générale in NYC?
Visionary Optics is an authorized Lunetterie Générale retailer with three New York City locations: Upper East Side at 1409 3rd Avenue, New York, NY 10075, Chelsea at 173 7th Avenue, New York, NY 10011, and Carroll Gardens at 315 Court Street, Brooklyn, NY 11231. Lunetterie Générale is stocked at our Upper East Side and Chelsea boutiques, and we can transfer frames to any location on request. We carry one of the most complete Lunetterie Générale selections in the city with over 30 styles across optical and sunglasses, and every frame is 100% authentic. We also ship nationwide, with or without prescription lenses, so you can order from anywhere in the United States.
Can't Decide? Visit Us.
Nothing beats trying frames in person. Visit any of our three NYC locations and let our experts help you find your perfect pair.