Jacques Marie Mage Celebrity Sightings: Who Wears JMM and What They Chose

Jacques Marie Mage has become one of the most visible eyewear brands in Hollywood over the past few years. Not through paid placements or sponsorship deals, but because people in the industry genuinely wear the frames. Stylists seek them out. Actors request them on set. A handful have gone on to collaborate directly with the brand.

Here is a look at some of the most notable JMM sightings and the specific models involved.

Brad Pitt

Pitt has worn JMM more consistently than almost any other public figure. His most recognizable appearance was in the 2022 film Babylon, where he wore the Zephirin throughout the movie. The translucent acetate frame with its visible metal wirecore became one of the most searched-for sunglasses of that year, in part because its pre-WWII shape was period-correct for the film's 1920s setting.

Off screen, Pitt has kept reaching for the brand. He appeared on the cover of GQ in September 2019 wearing JMM, and in GQ's September 2024 cover story, styled by George Cortina, he wore the Ritz in a light tortoise colorway. At the London premiere of F1 in June 2025, he wore the Billionaire, an aviator handcrafted from polished buffalo horn and limited to 100 pieces per colorway.

Jeff Goldblum

Goldblum is not just a wearer. He is a collaborator. After the JMM team noticed he had been wearing the brand on his own around 2017, they approached him about designing a frame together. The result was "The Jeff," a refined rectangular silhouette that has since been released in multiple editions and colorways, each produced in limited numbers and sought after on the secondary market.

Goldblum also wore a custom version of the frame as Dr. Ian Malcolm in Jurassic World: Dominion (2022), engraved with the character's name inside. He appeared on the cover of GQ in December 2017 wearing JMM, and has continued to wear the brand during live jazz performances and in editorial shoots.

Jeremy Strong

The Succession actor wore JMM throughout his run as Kendall Roy, including the Molino. For the show, he commissioned a custom one-off pair embossed with his character's initials inside the frame. He later partnered with the brand on a commercially released collaboration, Duende by JS, in 2024.

Strong's stylist, Warren Alfie Baker, is a longtime advocate of the brand and has dressed Strong in JMM across red carpets and editorials.

Daniel Craig

Craig has become one of the brand's most consistent off-screen advocates. He wore the Plaza in Beluga at the Wimbledon men's final, and the Grand Prix at the 2024 Venice Film Festival premiere of Queer. His frame choices tend toward structured, angular shapes that complement his tailored wardrobe.

Sylvester Stallone

Stallone switched to Jacques Marie Mage for Season 2 of Tulsa King, wearing the Thundercloud in the Marquina colorway. After wearing Persol in Season 1, the move matched the show's bolder visual direction. Jason Momoa wore the same Thundercloud model, in a green colorway, in Fast X, making it one of the more recognizable JMM frames in recent action cinema.

Beyoncé

During her Cowboy Carter era, Beyoncé wore the Alta in Charcoal for her Levi's "Launderette" campaign. The sculptural aviator fit the western-inspired visual world she was building around the album.

The Younger Generation

Austin Butler wore JMM throughout his press tour for Elvis in 2022, making the frames a recurring part of his public image during one of the biggest moments of his career. Jacob Elordi, coming off the success of Saltburn, has been frequently photographed in JMM sunglasses, including Grand Prix aviators during the film's Venice promotion. Formula 1 champion Lewis Hamilton works the brand into his paddock wardrobe regularly. Harry Styles has been seen in several models, from the oversized Grand Prix to the Vendome and the Richard.

Why This Happens

The common thread is not a marketing budget. JMM does not flood events with product or pay for placements. The brand collaborates selectively, usually after someone has already been wearing the frames on their own. Stylists gravitate toward it because the frames photograph well, feel substantial in person, and come in small colorway runs that keep their clients from showing up in the same pair as someone else.

Production runs of a few hundred pieces per colorway mean that even within Hollywood, two people turning up in the exact same frame and color is unlikely. For an industry built on standing out, that matters.

See Jacques Marie Mage in person

Visionary Optics is an authorized Jacques Marie Mage retailer. Every frame we carry is 100% authentic. Browse the full Jacques Marie Mage collection, find us at any of our three NYC locations, or pair your frames with same-day ZEISS prescription lenses.