{"product_id":"press-the-choice-optical","title":"Press The Choice Optical","description":"\u003cp\u003e\u003c!-- VO-SEO-INTRO --\u003eThe PRESS The Choice is an optical frame handcrafted in Japan from Japanese titanium and Mazzucchelli M49 bio-acetate. Designed in New York by Jeff Press, a CFDA member and longtime force in independent eyewear, PRESS frames are built in small batches with OBE spring hinges, silicon coated titanium nose pads, and precious metal plating finished to heirloom quality. Available at Visionary Optics' three NYC locations or online with same-day ZEISS prescription lenses.\u003c\/p\u003e\nPress The Choice Optical\u003cbr\u003e\u003cbr\u003eThis vintage inspired keyhole bridge style is paired with contemporary sculpting to bring this classic silhouette into the modern era.\u003cbr\u003e\u003cbr\u003eThis vintage inspired keyhole bridge style is paired with contemporary sculpting to bring this classic silhouette into the modern era. Each frame features 7 barrel working rivet hinges, platinum and gold plated metal accents, 6mm Mazzucchelli bio-acetate and a custom filigreed wire core. Part of the Timeless series, each design incorporates advanced mitered hinge technology for a precise tension fit, where every detail is as thoughtfully curated as the frame itself.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e\u003cbr\u003ePremium Japanese bio-acetate frame.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003cbr\u003eHandcrafted in Japan\u003cbr\u003eOBE flex spring hinges\u003cbr\u003ePart of the Legends Collection\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMeasurements\u003c\/strong\u003e\u003cbr\u003eA:50 DBL:18 Temple:145\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLens\u003c\/strong\u003e\u003cbr\u003eShips with demo lenses\u003cbr\u003ePremium Zeiss Rx lenses available in-store or online\u003cbr\u003e\u003cbr\u003eHandcrafted in Japan","brand":"Press Eyewear","offers":[{"title":"Black Tortoise \/ Silver","offer_id":47842433695898,"sku":"3RD 35728 7TH 35604","price":575.0,"currency_code":"USD","in_stock":true},{"title":"Matte Black \/ Gold","offer_id":47842433728666,"sku":"3RD 35725 7TH 35607","price":575.0,"currency_code":"USD","in_stock":true},{"title":"Matte Navy \/ Silver","offer_id":47842433761434,"sku":"3RD 35727 7TH 35605","price":575.0,"currency_code":"USD","in_stock":true},{"title":"Red \/ Silver","offer_id":47842433794202,"sku":"7TH 35606","price":575.0,"currency_code":"USD","in_stock":true},{"title":"Tokyo Tortoise \/ Silver","offer_id":47842433826970,"sku":null,"price":575.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0735\/1661\/3786\/files\/PRS_F-The-Choice-Optical_C-TI015_V-01.jpg?v=1777040960","url":"https:\/\/visionaryoptics.com\/products\/press-the-choice-optical","provider":"Visionary Optics","version":"1.0","type":"link"}